July 21, 2022
Activate Games to Open New Location at American Dream, New Jersey!
BERGEN COUNTY, NJ (July 21, 2022) – Expanding its lineup of world-class attractions, American Dream is
excited to announce that Activate Games, an indoor, interactive gaming experience that merges the best of
gaming technology with competitive, real-life activity, will open a 5,000-square-foot East Coast flagship location
at the unrivaled entertainment/retail center.
Activate Games takes entertainment into the future by fusing technology and full body activity together to
create live-action gaming experiences. Teams, made up of 2-5 players, are challenged physically and mentally
as they choose from over 500 different games and difficulty levels, such as shooting games that include
basketball games that mixes team trivia with Pop-A-Shot, or an action-movie inspired laser game. An RFID
wristband tracks participants’ scores and progress throughout the experience making it perfect for a casual
night out with friends, corporate team building activities, or intense competition.
“We’re thrilled to add Activate Games to the growing list of unique experiences at American Dream,” said Don
Ghermezian, American Dream’s CEO. “American Dream is constantly evolving its entertainment lineup to
delight our multi-generational audience. This innovative concept that combines digital and sport-style games is
truly the next evolution in attractions and will be an outstanding option for our guests.”
“American Dream is an unbelievable destination with an outstanding lineup of entertainment, shopping and
dining,” said Bryce Anderson, owner of Activate Games. “It’s the perfect place for us to open our East Coast
flagship.”
Activate Games will be the latest addition to American Dream’s world-class lineup of indoor attractions, which
include DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA
LIFE Aquarium, Big SNOW Ski Hill, The Escape Game, Dream Wheel, and exciting attractions coming soon
such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy.
###
ABOUT AMERICAN DREAM
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail
and dining, comprising more than 3 million square feet just minutes away from New York City in East
Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park,
Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill,
Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting
soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American
Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue,
Hermès, Saint Laurent, Dolce&Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail
collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as
well as the Toys“R”Us global flagship, the only standalone location in the U.S, and the world’s first and only
“candy department store,” IT’SUGAR.
For more information on American Dream, visit www.americandream.com or find us on Instagram
@americandream and TikTok @americandream_official.
ABOUT ACTIVATE GAMES
Founded in 2019, Activate Games is a state-of-the-art gaming facility with locations across the United States
and Canada. Each Activate Games location offers a variety of unique gaming rooms for players to compete,
earn stars, and track achievements. Activate Games combines physical activity and gaming to create an
immersive experience as part of a healthy lifestyle. To learn more about Activate Games, please visit
www.activate.games.
Follow Activate Games on Facebook at https://www.facebook.com/activategames/, Instagram at
https://www.instagram.com/activategames/ and TikTok at https://www.tiktok.com/@activategames
excited to announce that Activate Games, an indoor, interactive gaming experience that merges the best of
gaming technology with competitive, real-life activity, will open a 5,000-square-foot East Coast flagship location
at the unrivaled entertainment/retail center.
Activate Games takes entertainment into the future by fusing technology and full body activity together to
create live-action gaming experiences. Teams, made up of 2-5 players, are challenged physically and mentally
as they choose from over 500 different games and difficulty levels, such as shooting games that include
basketball games that mixes team trivia with Pop-A-Shot, or an action-movie inspired laser game. An RFID
wristband tracks participants’ scores and progress throughout the experience making it perfect for a casual
night out with friends, corporate team building activities, or intense competition.
“We’re thrilled to add Activate Games to the growing list of unique experiences at American Dream,” said Don
Ghermezian, American Dream’s CEO. “American Dream is constantly evolving its entertainment lineup to
delight our multi-generational audience. This innovative concept that combines digital and sport-style games is
truly the next evolution in attractions and will be an outstanding option for our guests.”
“American Dream is an unbelievable destination with an outstanding lineup of entertainment, shopping and
dining,” said Bryce Anderson, owner of Activate Games. “It’s the perfect place for us to open our East Coast
flagship.”
Activate Games will be the latest addition to American Dream’s world-class lineup of indoor attractions, which
include DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA
LIFE Aquarium, Big SNOW Ski Hill, The Escape Game, Dream Wheel, and exciting attractions coming soon
such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy.
###
ABOUT AMERICAN DREAM
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail
and dining, comprising more than 3 million square feet just minutes away from New York City in East
Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park,
Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill,
Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting
soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American
Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue,
Hermès, Saint Laurent, Dolce&Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail
collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as
well as the Toys“R”Us global flagship, the only standalone location in the U.S, and the world’s first and only
“candy department store,” IT’SUGAR.
For more information on American Dream, visit www.americandream.com or find us on Instagram
@americandream and TikTok @americandream_official.
ABOUT ACTIVATE GAMES
Founded in 2019, Activate Games is a state-of-the-art gaming facility with locations across the United States
and Canada. Each Activate Games location offers a variety of unique gaming rooms for players to compete,
earn stars, and track achievements. Activate Games combines physical activity and gaming to create an
immersive experience as part of a healthy lifestyle. To learn more about Activate Games, please visit
www.activate.games.
Follow Activate Games on Facebook at https://www.facebook.com/activategames/, Instagram at
https://www.instagram.com/activategames/ and TikTok at https://www.tiktok.com/@activategames